With over 2.9 billion monthly active users on the platform, Facebook presents brands and companies the chance to expand their online presence, an essential aspect of any effective Facebook marketing strategy.
But starting your Facebook marketing strategy can be one of the toughest parts. In this post, we offer five tips to help launch and grow a successful brand on social media.
Discover how you can leverage Facebook Marketing Adelaide tactics to maximize this powerful social media platform.
Facebook Marketing
Launching social media marketing for digital businesses starts by creating a Facebook profile. As part of your marketing efforts, having just a Facebook profile alone may no longer suffice. One of the best platforms out there for reaching audiences through word-of-mouth campaigns and keyword specific strategies is Facebook.
With Facebook, your options go well beyond simply using it as a standard Facebook page for advertising your goods and services. Here are a few notable benefits of including it into any digital marketing strategy:
* Word-of-Mouth Engagement: Companies or brands that utilize Facebook successfully as part of their online presence tend to see significantly faster word of mouth from visitors to their page and more sales leads from these efforts.
Visibility
By increasing online visibility on Facebook, businesses may draw more visitors. Facebook provides one of its greatest advantages by enabling advertisers to target various demographics based on age, geography and interest in order to better reach their desired target audiences.
Utilize Facebook Canvas Ads to Craft an Engaging Experience
Have you witnessed Facebook Canvas Ads in action but were put off by their production process’ apparent length? Canvas advertisements consist of text, calls-to-actions, still images, videos and interactive materials which appear overwhelming when seen together – is their outcome worth your investment of time?
Yes, Canvas ads typically garner an impressive 31-second view time, and 53% of viewers who open them view at least half. When done properly, Canvas advertising can be highly engaging – the key reason being its ability to engage viewers instantly!
Engaging consumers in your brand experience requires using multiple ad types (carousel ads, video ads and single image ads) in combination to form compelling storytelling abilities that cannot be rivaled by any competitor.
Creation on Facebook involves dragging and dropping material onto its user interface and placing it at appropriate spots – an approach which is both procedural and templated.
Customer acquisition templates that work include Get New Customers, Sell Products and Showcase Your Business while the most suitable brand awareness templates include both.
Canvas advertisements format offers another key advantage – speed. Your products and lead forms open directly within Canvas almost instantaneously.
No longer do customers need to visit slow, cumbersome landing pages when purchasing products online. Customers skip over a crucial step in their purchase journey without even realizing it.
Make Use of a Content Calendar
Social media success requires careful planning. By knowing exactly what lies ahead, utilizing a content calendar enables you to better plan and produce an ongoing supply of fresh posts for social media channels.
With scheduling tools at your disposal, you can get everything ready to go and focus your energies on more pressing matters; just be sure to monitor any postings after they go live! Facebook allows users to draft, schedule and postpone posts.
Schedule Regular, Relevant Content A successful social media plan must include creating and posting relevant, timely content regularly on Facebook marketing Adelaide. There are few restrictions when it comes to sharing the different forms of media you can share on this platform.
The platform offers various content formats, from polling on your Facebook page, publishing user-generated material and streaming live videos, to polling for polls created within Google Forms and polling for votes within Twitter polls.
Be sure to post content regularly on Facebook. One way of increasing your online visibility is through regular publishing schedule. Also consider using Carousel Ads on the platform as they display products with greater ease.
An attractive, scrollable carousel ad can provide an effective platform to showcase multiple e-commerce items or different aspects of a single product.
Carousel advertising allows advertisers to link to multiple landing pages from each panel of the carousel, and display up to 10 images or videos with up to 10 separate CTAs within one ad.
These ads work well on both desktop and mobile devices and are suitable for most Facebook ad targets, so don’t feel that your only option is online sales.
Target Your Facebook Posting with Intent
As is commonly understood, selecting your target is the first step in designing an effective Facebook ad. Once your target has been decided upon, keep its purpose at the forefront as you post. Deliver pieces with purpose; post random material won’t create an engaging brand story!
Consider yourself an adept media master, catering to the desires and requirements of your receptive audience through engaging content that fulfills their desires and requirements. Know When to Post on Facebook The final piece in your puzzle should be knowing when and where to share what’s been decide upon for posting on Facebook.
Although research suggests the ideal times and days to post on Facebook are between 8:00AM and 12:00PM on Tuesdays and Thursdays, Audience Insights could still prove invaluable in such instances.
As with anything in your plan, experimentation should always take precedence over broad generalizations. Review participation multiple times until the optimal point in time is identify.
